The 24-Hour Lead Response Rule

The 24 Hour Lead Response Rule (And Why You're Probably Breaking It)

A plumber in Hackensack ran the numbers last spring. Of 47 leads who filled out his form in March, 19 came in after 6pm or on weekends. He called every one back

B2B Marketing Spend: Compounding vs Flat

The B2B Marketing Spend That Compounds Vs The Kind That Doesn't

A Hackensack manufacturing client showed us his 2024 marketing budget last spring. $84,000. About $58,000 went to Google Ads and cold email. The other $26,000 w

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