Client snapshot
Client: this outdoor farmers market
Industry: Outdoor weekly market / community commerce
Engagement: Mobile-first website build + local SEO + monthly care plan
The problem
this outdoor farmers market had a small Facebook presence and a basic website, but they were invisible in local search. Neighbors who walked past on weekdays didn’t know the market ran on Saturdays. People searching “farmers market near me” got results from larger markets 30 minutes away instead. Weekly vendor changes were buried in social posts — nobody could plan a visit.
State before AJD: Site loaded in 4.8s on mobile. Google Business Profile was claimed but unoptimized. Zero structured data. The market ranked on page 3 for its own name.
The approach
- Local SEO foundation — Optimized Google Business Profile with full attributes, weekly posts, current photos, and Q&A. Added schema.org
LocalBusiness+Eventmarkup so Saturday market dates appear in Google’s event-rich results. - Mobile-first build on Hello Elementor — Performance-first stack: critical CSS, lazy-loaded images, WebP conversion, fonts subsetted. Target PageSpeed 95+ on mobile (where 80%+ of visitors land).
- Weekly vendor calendar — Built a custom block so the market manager can update the vendor list every Friday in under 5 minutes. The page auto-generates structured Event schema each week.
- Hyper-local content — Created short neighborhood pages targeting “[neighborhood] farmers market” and “things to do Saturday [town]” — pulling in nearby-search intent that wouldn’t have hit the home page directly.
- Care plan + monthly review — Monthly performance + GBP report. Quarterly content refresh aligned with seasonal vendor changes.
The outcomes
PageSpeed Insights (mobile): [38] → [98]
Local search visibility: Page 3 → Map Pack top 3 for primary keywords within [90 days]
Google Business Profile views: +[180%] year-over-year
Direction requests on GBP: +[250%]
Saturday foot traffic (per manager report): Up [40%] vs same period prior year
Time to launch: [6 weeks]
Ongoing engagement
this market is on AJD’s monthly care plan: site updates, security monitoring, performance health checks, and weekly GBP post coordination. Every season AJD runs a content refresh tied to that season’s vendor lineup. The site stays fast, current, and aligned with what shoppers are searching for week to week.
Want this kind of local visibility for your business? Schedule a free discovery call →
Related services: Website Development · Google Business Profile & Local SEO · Website Maintenance & Care Plans
