The 12-Minute B2B Website Audit You Can Run Yourself
You don’t need PageSpeed Insights, Google Analytics, or any login at all to know whether your B2B website is doing its job. You need 12 minutes and your phone.
WordPress vs Squarespace for a $2M Service Business
We’ve migrated 14 sites off Squarespace and onto WordPress in the last 18 months. Every one of those clients was a service business between $1.5M and $4M in ann
The Three-Sentence Test for Whether Your Homepage Works
Open your homepage in an incognito window. Read the first three sentences out loud. If a stranger couldn’t tell you what you do, who you do it for, and why some
What ‘Mobile-Friendly’ Really Means in 2025
A Paramus equipment leasing company called us last month frustrated. Their site passed Google’s mobile-friendly test. Their developer swore it was “fully respon
Five Pages Every B2B Site Needs (And Three to Cut)
The About-Services-Contact stack is dead. It died around 2022, and most B2B sites in Bergen County still haven’t gotten the memo.
Why “We Already Have a Website” Is a Sales
That’s the sentence we hear most often from Bergen County business owners right before they tell us their phone isn’t ringing, their forms aren’t filling out, a