WordPress vs Squarespace for a $2M Service Business
We’ve migrated 14 sites off Squarespace and onto WordPress in the last 18 months. Every one of those clients was a service business between $1.5M and $4M in ann
The Three-Sentence Test for Whether Your Homepage Works
Open your homepage in an incognito window. Read the first three sentences out loud. If a stranger couldn’t tell you what you do, who you do it for, and why some
What ‘Mobile-Friendly’ Really Means in 2025
A Paramus equipment leasing company called us last month frustrated. Their site passed Google’s mobile-friendly test. Their developer swore it was “fully respon
Five Pages Every B2B Site Needs (And Three to Cut)
The About-Services-Contact stack is dead. It died around 2022, and most B2B sites in Bergen County still haven’t gotten the memo.
Why “We Already Have a Website” Is a Sales
That’s the sentence we hear most often from Bergen County business owners right before they tell us their phone isn’t ringing, their forms aren’t filling out, a